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Questions: 1.Why is it important to me as a tertiary learner to use credible sources in my academic research and writing? 2.Why is it or will it be important to me in my career to use credible sources in my professional research and writing? 3.Compare the relative merits of two (2) sources about the same issue or topic that you have located, one with greater credibility than the other (e.g. a journal article vs a social media post). In your comparison you are to briefly explain. Answers: 1.A credible source is one where the credibility of the work is established by means of well-known authors, academic databases and reliable and high quality recently published work. In academic research and writing, it is extremely important to use credible source because the person reading the paper must be convinced that reliable information has been provided and the claim provided in writing is correct. Use of such resource is useful for tertiary learner as it enables them to acquire validated knowledge and strengthen their concept about any subject. The process of engaging in search work to get credible resources helps learners to enhance the quality of their paper as well as develop the confidence that they are acquiring correct and validated knowledge about any topic (Ary et al., 2013). Use of credible source is also necessary to fulfill the expectation of tutor or examiner and demonstrate that honesty and rigour has been maintained in writing. The perspective or input of an academic writer gets value when they support it with credible sources. Use of relevant and credible source is an example of bring forward multiples perspective in argument and providing ones critical analysis on the sources. Such work are appreciated and accepted as it ensures that no personal opinion has been provided and work has been backed up by using anecdotal evidence (Brodsky, Griffin Cramer, 2010). It can be concluded that effectively using credible sources in a paper enables the tertiary learner to develop strong and persuasive arguments and come to a valid conclusion regarding a topic. 2.The skill of identifying and using credible source can be useful for students when they enter professional research writing profession where they need to prepared their own research paper or thesis. Such skills make their work easier and help people to develop a strong background for their research paper. The focus on incorporating credible source of information ensures that the professional work is easily accepted by target body on account of validity and reliability of the work (Costley, Elliott Gibbs, 2010). The skill of using credible source in writing will act as an asset for those people who are going to establish their professional research writing career. Such resource will have a huge impact on the research document prepared by the professional researcher. Such research papers are representative of a high quality research that reviews past research and evaluates them to identify gap or strength for new research topic (Tracy, 2012).While the citation of credible resource has the advantage of strengthening research argument and increasing the validity of the study, the use of non-credible source destroys the reputation of person as a professional writer. They dilute the argument and credibility of the work. This may lead to negative consequence for professional research writer as their paper might not be accepted. In contrast, the use of credible resource will enhance trustworthiness and authenticity of work (Bryman Bell, 2015). Hence, it is recommended that students who are aspirin g to enter into professional research writing profession must use credible source to minimize all threats to acceptability of their work. 3.The difference between the credibility of two source can be understood by the below mentioned example. In response to the topic of role of social media communication on brand perception, two sources have been identified. The first one is a journal article obtained from Google scholar and another source is an article taken from a website. The first source, a journal article by Schivinski Dabrowski, (2016) examines the effect of social media communication on consumer perception of brand. The second source also discussed about the role of social media on brand image (Singh, 2017). However, despite writing on same topic, the first source is considered a credible source whereas the second source is considered a less credible source. This is because of the differences in the article on the following points. Firstly, Schivinski Dabrowski, (2016) is an article taken from the journal of Marketing Communication which is a validated source where well-known and established researchers publish their journal. It is a double-blind peer-review journal where the credibility of the journal has been evaluated by the reviewer. Hence, it is a credible source. However, the article by Singh, (2017) is not a credible source because there is no evidence of reviewing the article neither it has been taken from credible academic source. The authors credibility is also not well-established. Another important factor that makes article by Schivinski Dabrowski, (2016) a credible source is that whole article has reference and relevant citations to prove their point. However, in case of the website article by Singh, A. (2017), no reference has been provided to support the statement. The first article is a credible source because it gives unbiased information fully based on real research with participants. However, in case of website article, there are chances of biasness as it is a personal opinion References Ary, D., Jacobs, L. C., Irvine, C. K. S., Walker, D. (2013).Introduction to research in education. Cengage Learning. Brodsky, S. L., Griffin, M. P., Cramer, R. J. (2010). The witness credibility scale: An outcome measure for expert witness research.Behavioral sciences the law,28(6), 892-907. Bryman, A., Bell, E. (2015).Business research methods. Oxford University Press, USA. Costley, C., Elliott, G. C., Gibbs, P. (2010).Doing work based research: Approaches to enquiry for insider-researchers. Sage. Schivinski, B., Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands.Journal of Marketing Communications,22(2), 189-214. Singh, A. (2017).Role of Social Media In Building The Brand Image | Digital Seo Guide.Digitalseoguide.com. Retrieved 9 December 2017, from https://www.digitalseoguide.com/social-media/role-of-social-media-in-building-the-brand-image/ Tracy, S. J. (2012).Qualitative research methods: Collecting evidence, crafting analysis, communicating impact. John Wiley Sons.